Bonfire Campaign Communications Toolkit
Our Bonfire Night campaign
Bonfire Night is one of the busiest nights of the year for the Scottish Fire and Rescue Service. Last year, 2023, the Scottish Fire and Rescue Service (SFRS) received 892 calls on Bonfire Night, with Operations Control staff mobilising to 355 bonfires.
Our Bonfire Night campaign aims to raise awareness of the dangers and to help keep our communities safe. SFRS recommends the public attend organised displays, if possible. Running across multiple digital channels including our website and social media, in addition to media releases, our #BonfireSafety campaign aims to highlight key safety messaging for local communities, our emergency service partners, other key national and regional stakeholders and local authorities during this period.
How you can help
You can share our content on social media or tell us about your stories in relation to this campaign.
We are always looking for case studies to add impact and help communicate our messages in a way that will speak to communities across Scotland. Please email sfrs.media@firescotland.gov.uk.
You can find a series of visual assets and suggested social media copy below. We have also included some key messaging which can be adopted where required.
Please share our content and the key safety messaging on social media using the hashtag and, where possible, tag the official Scottish Fire and Rescue Service accounts:
- Twitter/X: @fire_scot
- Facebook: Facebook.com/firescot
- linkedin.com/scottish-fire-and-rescue-service
- Instragram: @fire_scot
Social Media Assests
Copy for post:
Always try to attend organised bonfire and fireworks displays. If planning a bonfire at home, keep it away from buildings, vehicles and trees. Any bonfire which does not meet safety conditions may be extinguished by firefighters. For a list of public events, go to: https://www.firescotland.gov.uk/outdoors/fireworks-and-bonfires/organised-firework-events/
Copy for post:
The best way to enjoy Bonfire festivities is to head to your local planned event. To find an event close to you, go to:
https://www.firescotland.gov.uk/outdoors/fireworks-and-bonfires/organised-firework-events/
Copy for post:
Our firefighters don’t go to work to be attacked. We are here to keep people safe, and we can’t help people who need us if you attack us. Help support us to bring every incident to a safe conclusion this Bonfire Night. Respect the emergency services.
Copy for post:
Fireworks can cause life-changing injuries if used carelessly. We want everyone to have a safe and enjoyable Bonfire Night and the best way to do this is to attend planned events which are carefully managed to ensure your safety.