New road safety campaign set for Dumfries and Galloway

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'Be Safe - Be Seen' will be rolled out this summer.

Vulnerable Road Users Campaign 

Firefighters are throwing their full support behind a new campaign aimed at protecting vulnerable road users across Dumfries and Galloway this summer.

'Be Safe - Be Seen' is the latest hard-hitting initiative launched by the Dumfries and Galloway Road Safety Partnership.

It will equip vulnerable road users, such as cyclists, children and horse riders, with the knowledge needed to stay safe while highlighting how these groups can safely co-exist with other traffic.

Over the coming months, the SFRS will attend at various events including agricultural shows, to ensure the message is heard - with a particular focus on horse riders who routinely use rural roads.

Unfortunately, over the years there have been a number of serious incidents involving horse riders.

The SFRS is committed to improving road safety in partnership with Police Scotland, the British Horse Society, the British Equestrian Trade Association, Harry Hall, and Equisafety.

Local Senior Officer of Dumfries and Galloway, Hamish McGhie, who is also the Chair of the Partnership, said: "Protecting the public and communities from harm is at the heart of what we do - and any death on our roads is one too many.

"Unfortunately, firefighters frequently attend road traffic collisions and see all too clearly the devastation that can be caused. We thoroughly believe prevention is key and that is why we are throwing our full support behind Be Safe - Be Seen.

"Vulnerable road users such as horse riders are at greater risk when travelling on the roads network and that is something motorists should be mindful of at all times.

"There are, however, a number of straight-forward measures that drivers can take such as reducing their speed when passing, ensure riders are given plenty of room and be prepared to stop suddenly.

"Also, try and keep engine noise to minimum and avoid sounding the horn - this can spook the animal.

"And always look out for the horse riders' signals - be aware that they might not move to the centre of the road before turning right."

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