Safe Drive Stay Alive Fife wins Road Safety Award

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Safe Drive Stay Alive delivers thought-provoking messages to young drivers by demonstrating in realistic terms the potentially lethal consequences should they fail to understand and accept their responsibilities when getting behind the wheel of a car.

Fife Council

Fife Community Safety Partnership’s innovative ‘Safe Drive Stay Alive’ roadshow has won an award at the FirstCar Young Driver Road Safety Awards 2016.

This Gold Award (winner of category) is in recognition of the positive road safety outcomes in relation to reducing casualties amongst young drivers.

The Awards attracted more than 60 entries from road safety teams and other organisations across the UK.  There were five categories at the awards and Safe Drive Stay Alive Fife was entered into the Partnership Scheme category.  The judges were looking for a strong submission with backed up verifiable evidence including clear and measurable aims and objectives involving other organisations or individuals and incorporating a wider community involvement.

Safe Drive Stay Alive delivers thought-provoking messages to young drivers by demonstrating in realistic terms the potentially lethal consequences should they fail to understand and accept their responsibilities when getting behind the wheel of a car.  Nearly 45,000 young people have attended over the past 10 years and the show has contributed to a reduction of 43% in Fife’s road accident casualties.

As well as being recognised in Fife as a worthwhile initiative, the format has been adapted by other community safety partnerships throughout Scotland and the rest of the United Kingdom.

Scottish Fire and Rescue Service Group Manager Steven Michie says “We are delighted that we have won this Award, acknowledging the hard work and continued commitment of the practitioners who help to pull this roadshow together every year.  This award is shared by all community safety partners and business sponsors who continue to support this multi award winning event and I thank everyone who contributes to the undoubted and recognised positive impact on young driver behaviours.    

“We trust that the roadshow continues to contribute towards the reduction in road causalities for the foreseeable future”

Safe Drive Stay Alive brings together partners from The Scottish Fire and Rescue Service, Police Scotland, NHS Fife, Scottish Ambulance Service and Fife Council.

Group Manager Michie added: “We look forward to another successful 2016 Safe Drive Stay Alive.”

The awards were held on Wednesday 20 April with almost 200 Road Safety delegates gathering at the third Firstcar Young Driver Road Safety Awards held in the RAC Hotel, Pall Mall in London.

 

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