Safe Drive Stay Alive rolls into Dundee, Angus, Perth and Kinross

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Around 4,000 school pupils have benefited from a unique approach to road safety education.

SDSA 1 Partners 2015 

The multi-award winning safety event Safe Drive Stay Alive recently rolled into the Dundee, Angus, Perth and Kinross LSO areas.

Over 4000 young adults attended this year's event which was organised by Scottish Fire and Rescue Service and supported by partner agencies including: Scottish Ambulance Service, Police Scotland, Tayside Trauma Team, St Andrews First Aid, Local Authority Community Wardens, Scottish National Blood Transfusion Service, Tayside and Central Scotland Transport Partnership, Perth and Kinross Council, Dundee City Council and Angus Council.

The event has been running since 2006. Safe Drive Stay Alive is a Tayside-wide annual road safety event which aims to increase young drivers’ and passengers awareness of safe driving practice and the potential consequences of poor practices on the road.

Its main objectives are to raise awareness around speeding and bad driving habits, change attitudes and ultimately reduce casualty numbers on our roads.

The programme targets young people (16-25 years) from Tayside’s secondary schools and colleges.

The theatre based show is delivered annually over the course of three consecutive weeks in November covering Dundee, Angus and Perth & Kinross. It consists of a stage production delivered by emergency services and local road accident victims.

Safe Drive Stay Alive undertakes a more statistically robust evaluation than many community safety projects.

It looks at behavioural change in attendees rather than knowledge or attitudes and for that reason significant long-term changes in behaviour are difficult to see from a small sample.

Safe Drive Stay Alive is, however, an efficient way of accurately depicting the range of health, social, emotional and environmental consequences of risky behaviours. It has shown some positive trends in driving and passenger behaviour and predictors of behaviour. 

An evaluation of the event was undertaken this year by Research Scotland on the request of Transport Scotland. The results have been extremely positive where theatre based, hard hitting performances far outweigh smaller focused group events.